“Our consumers come to us with an innate curiosity to try new THC products from brands they can trust. And because the THC is absorbed into the liquid, people feel its effects quicker than with more common edibles. This process imparts minimal THC flavor or aroma.
After the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer.
The process starts with a base of green tea and a bit of added sugar, followed by the cold steeping of Citra and other West Coast hop oils and passionfruit puree. Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. Weed, and Novel Beverage Co.’s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release.” “We knew we had to find the right partner to help craft Rec. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon. “The adult beverage space is constantly evolving. Weed has a clean, crisp finish that encourages consumers to kick back at the end of a long day and unwind with a new kind of drink in their hand.
With tropical juiciness and citrusy hop notes, Rec. Weed is a hop-forward yet approachable beverage made with 5 milligrams of THC, real passionfruit puree, green tea, and hops at only 25 calories and 3 grams of sugar per can. Made in partnership with Massachusetts’ Novel Beverage Company, Rec. Harpoon's distribution footprint includes more than twenty-five states, mostly east of the Mississippi River.BOSTON/PRNewswire/ - Harpoon Brewery – the maker of New England’s first IPA – is dipping their toes into new territory with the launch of their first THC-based beverage: Rec. Harpoon also produces all-natural Harpoon Craft Ciders, made from freshly pressed local apples and their proprietary ale yeast.
HARPOON IPA EMPLOYEE OWNED SERIES
The competition’s winning beer is determined by popular vote based on a blind sampling at the annual company outing at the brewery in Windsor, Vermont, and is brewed as a 100 Barrel Series offering. Harpoon also produces the limited batch 100 Barrel Series that arose from an annual company homebrew competition. Harpoon’s line of craft beer features its award-winning IPA and UFO (unfiltered) beers. The ESOP will really fit the culture here since Harpoon has always been a very team-oriented place.” “I have enjoyed my twenty-eight years working here and building a first class brewing company from idea to reality. "This is a big transition for the company and for me, but it feels like the right thing at the right time,” says Doyle. It has since grown to be the twelfth largest craft brewery in the United States and currently has 187 full-time employees between its Boston, Massachusetts, and Windsor, Vermont, brewing facilities.ĭoyle will step down as CEO but will maintain part-time status at the brewery, focusing on key marketing and sales initiatives as well as new business development. The Commonwealth of Massachusetts issued Harpoon Brewing Permit #001 because it was the first brewery to brew commercially in Boston in about twenty-five years.
HARPOON IPA EMPLOYEE OWNED FULL
"I want to give a shout out to those who have led the way: Full Sail Brewing, Deschutes, New Belgium, Alaskan Brewing."īeer lovers Dan Kenary and Rich Doyle founded the Harpoon Brewery in 1986 on the Boston waterfront. "I think it's also an incredible fit for craft beer," says Kenary. The ESOP strengthens our commitment to our employees, our culture, and to making and sharing great beer." “Our success as an independent craft brewer is attributed to our outstanding employees and the wonderful culture we have at the brewery.
"Employee ownership is the embodiment of what Harpoon stands for,” says Dan Kenary. On August 1, Harpoon will become an employee-owned company. "Turn to the person sitting next to you, and shake hands with one of the new owners." The hall erupted in applause, shouts, and tears of joy. "I want to introduce you to the new owners of the company," Harpoon Cofounder Dan Kenary announced to a curious crowd at the meeting in the beer hall.
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